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Industrie 4.0.

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Der Konkurrenz voraus - mit einem 3D Produktfilm.

3D animierte Produktfilme zeigen komplexe Produkte detailgetreu in Ihrer Anwendung, setzen diese dramaturgisch in Szene und erklären schwer greifbare Prozesse.

Wir konzipieren und erstellen 3D Produktfilme, entwickeln daraus Bilder für Webseiten und Broschüren, fokussierte Snippets für Social Media und Keyvisuals für Ihren nächsten Messestand – in einem festen Zeitraum und Kostenrahmen.

3D Product Film

Mitreißend und technisch akurat – das Herzstück Ihrer Kampagne.

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High-resolution renderings for print, trade shows, and landing pages.

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Short clips with a clear message for social media and advertisements.

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Visual eye-catchers for your unique brand presence.

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Liebherr Industrie 4.0.
Visually Brought to Life.

Traditionally known for their yellow construction machinery and cranes, Liebherr is increasingly positioning itself as an innovative partner for the industry, venturing into the fields of the future with smart services and IoT solutions.

Mit der Remote Maintenance Lösung “LiMain” stellt die Liebherr-MCCtec Rostock GmbH als erstes Unternehmen eine umfassende digitale Infrastruktur bereit, die das Warten und…

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Our customers - Haben eine gute Zeit mit uns.

"We had a clear idea in mind at the beginning of the project. The Black Frame team managed to match this image and even visualize it in a more exciting, even more apt way. This was achieved mainly because the agency asked a lot of good questions from the beginning and developed the final visualization together with us. The creation process was not only transparent and cooperative, it was above all value-adding in terms of product marketing."
Stefan Fröbe
Stefan FröbeLiebherr Maritime Cranes
"Creating striking campaign videos is a complex process [...]. You need an agency at your side, who is good in listening, has the expertise to elevate your ideas to the next level, and is also willing to go the extra mile if required. We are happy that we have found in Black Frame exactly that, and are happy about the outcome."
Barnabas Szantho
Barnabas SzanthoHead of Marketing, Heidelberger Druckmaschinen AG
"We are extremely satisfied with the cooperation with Black Frame. We have access to a professional as well as smooth consultation at any time. The 3D animations and films made for us fully met our expectations. A special thank you goes to the team and all members who contribute to the mutual success."
Leonardo Greco
Leonardo Greco Head of Design, SEW-Eurodrive
"Quick understanding of the target group, creative conception, appealing implementation. Together with Black Frame, we have visibly developed our moving image communication."
Patrick Olscha
Patrick Olscha Director Marketing & Communication Europe
"The collaboration was super relaxed and just fun. The consultation as well as the initial ideas convinced us from the very beginning. Everyone is very happy with the result of the new corporate film and would recommend the collaboration immediately."
Alexander Besrukow
Alexander BesrukowProduct Marketing Manager
"The cooperation with Black Frame is highly recommended, not only because of the professionalism and the high quality result, but also because of the clear specifications, the transparency and finally because of the direct, positive and fast communication."
Kamil Kascha
Kamil KaschaSenior Marketing Manager
"Competent and creative team, who produced a highly professional corporate film for us. All our wishes were always taken into account and we are 100% convinced of the performance!"
Marcus Zimmer
Marcus ZimmerCEO | AEP Zimmer
"We were looking for an agency that would film our new products true to the original as a 3D animation. We found this agency with BLACK FRAME. We are convinced by the result of our 1st video, thrilled by the emotion that comes across in the video and look forward to further joint projects!"
Marketing
MarketingSchlotterer Sonnenschutz Systeme GmbH

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Samuel Blank

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3D Product Film | Liebherr Industry 4.0. Visually Brought to Life.

Traditionally known for their yellow construction machinery and cranes, Liebherr is increasingly positioning itself as an innovative partner for the industry, venturing into the fields of the future with smart services and IoT solutions.

With the "LiMain" remote maintenance solution, Liebherr-MCCtec Rostock GmbH became the first company to provide a comprehensive digital infrastructure that allows for the maintenance and monitoring of offshore cranes remotely for extended periods.

But how do you convey a service that is hard to grasp and can only be filmed in action with significant effort? A 3D product film proved to be the ideal solution.

Challenge

Hidden sensors, invisible data streams, and a control console tailored individually to the customer – Liebherr's marketing department understood that while concrete facts exist for the "LiMain" service, comprehensive and tangible visual materials were lacking. However, to bring such a concept to the market, customers needed to visually experience how LiMain works, where the remote maintenance system can be used, and the added value it promises. 

The advantages of a 3D animation were quickly apparent – it needed to be aesthetically high-quality, factually accurate, and sustainably memorable.

Solution

01 Clear Value through Clear Messaging

In the first step, our team collaborated with Liebherr's marketing department in Rostock to develop a compelling story that combined both the value proposition and the technological background. Regardless of where the video would be used – on the website, in social media, or during customer discussions – the benefits of the solution should be firmly embedded in viewers' minds, inspiring them to reconsider maintenance: Change the way you think about maintenance.

02 Making Digital Products Tangible through 3D

In the second step, our team created a detailed storyboard to illustrate how 3D animation could visualize processes and the technology behind the scenes. Using computer-generated images based on CAD data of a real crane, our 3D specialists created views of sensors installed in cranes, industrial platforms in open seas, and data streams transmitted from there to a remote maintenance console.

“Wir hatten zu Projektbeginn eine klare Vorstellung im Kopf. Das Team von Black Frame Films hat es geschafft, dieses Bild zu treffen und sogar noch spannender, noch treffender, zu visualisieren. Das gelang vor allem, weil die Agentur von Beginn an viele gute Fragen gestellt und die finale Visualisierung mit uns gemeinsam entwickelt hat. Der Erstellungsprozess war nicht nur transparent und partnerschaftlich, er war vor allem wertschöpfend im Sinne des Produktmarketings.“ –  Stefan Fröbe, Liebherr Maritime Cranes

03 Signature Style as an Visual Brand

From the beginning, emphasis was placed on a high-quality look that effectively underscored the innovative power and visionary scope of Liebherr's solutions. Based on the corporate colors, our visual artists developed a unique look that received a cinematic aesthetic through naturalistic wave movements, atmosphere, and textures – resulting in a visually distinctive end product that leaves a lasting impression.

Diverse Use Across All Media, Beyond the Video

Making the digital visible through digital means works very well for industrial companies increasingly dealing with software. The medium of 3D animation not only enabled Liebherr to present a new service in a high-quality, understandable, and interesting manner, but the marketing team will also benefit from the versatility of computer-generated renderings in the future. The film can be shown in various lengths and excerpts on all company channels, while high-resolution individual images can be used for brochures, landing pages, and similar purposes – efficient resource utilization and a variety of media content covered by a single project.

If you're also interested in a 3D product film, get to know Black Frame – we'd be happy to advise you in a non-binding conversation or provide you with information about our pricing packages.

You can watch the full film for Liebherr Maritime Cranes here:

Black Frame

Black Frame

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